Sales Management course

Sales Management course

In cooperation with the international Tema Group for business development in the organization, 360Strategy offers organizations training in the field of sales management.

Course rational - Our Lectures - Target audience - Course Syllabus
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Course rational

The "Sales Management" course provides the tools needed to characterize and implement the sales strategy for an organization. It strengthens the cooperation and interaction between the different units in the organization and the company's management by positioning sales at the center of the organization's activities.

Lecturer

The principal lecturer for this course is Mr. Nativ Or, a graduate of the Global Consulting Practicum at the Wharton Business School and a graduate in Global Strategy Management from the Arison Business School. Other lecturers include external content partners from the business and public sectors, with extensive experience in marketing, purchasing, business intelligence and conducting negotiations at companies abroad.

Target audience

The course is designed for sales managers and personnel, including managers at the strategic decision making levels in the organization.

Course Syllabus:

Introduction

  • Business strategy terminology
  • Basic marketing assumptions
  • Constructing an effective presentation and getting the message through
  • Information sources and information gathering
  • Business intelligence

Conducting Sale Negotiations

  • Types of negotiations
  • Gathering and passing on information
  • Considerations when making decisions
  • Predicting the limits for closure
  • Simulations

Sales management

  • Proactive strategies
  • Measuring and monitoring tools - the sales manager's toolbox
  • Customer retention
  • Performance based incentives and belonging

Synergy for Sales

  • Operations, marketing, manufacturing, finances and management in support of sales
  • Business development as the basis for differentiation
  • Generating leads through the internet and their translation into sales

Marketing as an integral part of the sales array