In cooperation with
the international Tema Group for business development in the
organization, 360Strategy offers organizations training in the
field of sales management.
Course rational - Our Lectures - Target audience - Course Syllabus
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Course
rational
The "Sales Management" course provides the tools needed to
characterize and implement the sales strategy for an organization.
It strengthens the cooperation and interaction between the
different units in the organization and the company's management by
positioning sales at the center of the organization's
activities.
Lecturer
The principal lecturer for this course is Mr. Nativ Or, a graduate
of the Global Consulting Practicum at the Wharton Business School
and a graduate in Global Strategy Management from the Arison
Business School. Other lecturers include external content partners
from the business and public sectors, with extensive experience in
marketing, purchasing, business intelligence and conducting
negotiations at companies abroad.
Target audience
The course is designed for sales managers and personnel, including
managers at the strategic decision making levels in the
organization.
Introduction
- Business strategy terminology
- Basic marketing assumptions
- Constructing an effective presentation and getting the message
through
- Information sources and information gathering
- Business intelligence
Conducting Sale
Negotiations
- Types of negotiations
- Gathering and passing on information
- Considerations when making decisions
- Predicting the limits for closure
- Simulations
Sales management
- Proactive strategies
- Measuring and monitoring tools - the sales manager's
toolbox
- Customer retention
- Performance based incentives and belonging
Synergy for Sales
- Operations, marketing, manufacturing, finances and management
in support of sales
- Business development as the basis for differentiation
- Generating leads through the internet and their translation
into sales
Marketing as an integral part of
the sales array