Digital Marketing

Digital Marketing

In cooperation with the Technologies Group, 360Strategy offers organizations training in on line marketing and the implementation of marketing strategies in digital media.

Course rational - Our Lectures - Target audience - Course Syllabus

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Course rational

The "On Line Marketing" course provides the planning and execution tools required for the characterization and implementation of internet marketing strategies as appropriate to each target market and the services provided. This course provides an understanding of the various layers of internet marketing.

The lectures

The principal lecturers for this course are experts in the range of media and internet content issues and all have in depth experience in the management and implementation of on line marketing strategies at international companies such as Microsoft, Comverse and Nice Systems.

Target audience

The course is designed for marketing, sales and business development managers and personnel.


Course Syllabus:

Introduction

  • Marketing terminology
  • The internet - what does it include and characterization of needs.

Site characterization and construction

  • SEO
  • Messaging Platform
  • Affiliations Programs
  • Blogs & Forums
  • Generating leads

Focused marketing on social networks

  • Facebook
  • LinkedIn
  • Twitter

Managing marketing strategy

  • Managing the interface between marketing and sales
  • Online marketing campaigns
  • Pay-Per-Click campaigns