Business Development course

Introduction

In cooperation with the Israel Management Center (IMC), 360Strategy offers training in business and global strategic management.

Course rational - Our Lectures - Target audience - Course Syllabus
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Course rational

This course provides analytical tools and explains the processes for the characterization and analysis of business problems using models based on the working practices employed by international consulting companies. The global strategy management tools are as developed by the Wharton Business School. This course provides the best from those two programs and teaches a thinking methodology that is clear and a solution finding process for every business problem.

The lecturer

The principal lecturer for this course is Mr. Nativ Or, a graduate of the Global Consulting Practicum at the Wharton Business School and a graduate in Global Strategy Management from the
Arison Business School. Other lecturers include experts from the business and public sectors, with very extensive experience in the field of consulting and business development in the pharmaceutical, ITE, wireless, services, consumer, security and compliance sectors.

Target audience

The course is designed for managers at strategic decision making levels in the organization, business development managers and marketing managers.


Course Syllabus:

Introduction

  • Business strategy terminology
  • Basic assumptions for marketing
  • Creating buy-in by using an effective presentation

Identifying the organization's needs

  • Sources of information and information gathering
  • Business intelligence

Analyzing a business problem

  • Framing the problem
  • Using MECEE hypotheses
  • Gathering researched information
  • The correlations between the information gathered, the problem and the research process

Process management

  • Customer management and factors within the organization
  • Team management
  • Personal management

Presenting the solution for implementation

  • Creating impact
  • Selling the solution
  • Structure and order for the presentation of the solution

Leadership

Vision, motivation and transparency

Implementation and assimilation

  • Reactions to the process
  • Significance for the organization, operations and changes to the organizational culture
  • Completing the process